Guiding Principles

Everyone brings something to the table, from the newest intern to the Chief Executive. Harness these diverse voices. Listen.

The world is not predictable, but it is plannable. Understanding the context is key.

Revisit assumptions – they are the foundation on which you build.

A vision starts with one simple sentence. A strategy starts with one step. 

It's often not what you do, but how you do it that makes the difference.

Don’t try to be something you’re not; build on your own unique brilliance.