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Guiding Principles

  • Everyone brings something to the table, from the newest intern to the Chief Executive. Harness these diverse voices. Listen.

  • The world is not predictable, but it is plannable. Understanding the context is key.

  • Revisit assumptions – they are the foundation on which you build.

  • A vision starts with one simple sentence. A strategy starts with one step. 

  • It's often not what you do, but how you do it that makes the difference.

  • Don’t try to be something you’re not; build on your own unique brilliance.

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