Wickett Advisory May 2025 Insights This month I’ve been focused on what I am trying to achieve, for myself and my business. My behaviour...

We’re living through a new kind of uncertainty. Not the occasional shock or unexpected shift—but a persistent, ambient instability. Markets are jittery. Geopolitical tensions simmer. Generative AI, climate risk, culture wars—none of these pressures are new, but they’re now combining in ways that feel relentless. For business leaders, the challenge isn’t just to respond. It’s to lead through the fog. This is a conversation I’ve been having recently with quite a lot of CEOs.

On geopolitics – Forecasting long-term global trends is increasingly futile. The divergence between best- and worst-case scenarios is too vast. Yet, while the West obsesses over US retrenchment, China’s rise, and Europe’s struggle for autonomy, much of the Global South (or Global Middle if you prefer) is simply adapting.

What is President Trump trying to achieve with his tariffs? Until we answer that, it’s hard for governments or businesses to know how to respond—or how to get the tariffs lifted. Here's what I’m hearing - there are four rationales...

Xenia Wickett - My mother Why We Need to Listen More ( and BETTER) Last month would have been my mother’s birthday. She was a...

I am not an apologist for Donald Trump. Much of what he’s doing—and how he’s doing it—is reprehensible and damaging, not just for the U.S.

I’ve just returned from a week on the East Coast—New York, Miami, and Washington, D.C. Here are my first impressions.

Xenia Wickett - Wickett Advisory Welcome to January 2025 Insights. I hope the year has started well for you. A couple of weeks ago, I...

In my work, I often talk about the importance of distinguishing signal from noise. Trump is a master at creating a noisy environment

Despite growing geopolitical tensions, 2025 is poised to be a favourable year for the ‘haves,’ particularly in the United States.

The world today is more volatile, uncertain, complex, and ambiguous than ever before. The term VUCA, borrowed from the military, encapsulate

2024 is a perfect storm which could redefine the global geopolitical landscape – for good or bad.

Here are 7 key insights I’ve learned from 25 years as a senior geopolitical advisor that are great guides to frame leadership...