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MAY 2025 INSIGHTS
Wickett Advisory May 2025 Insights This month I’ve been focused on what I am trying to achieve, for myself and my business. My behaviour...
Wickett Advisory - Xenia Wickett
May 314 min read
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IN UNCERTAINTY, STRIP IT BACK
We’re living through a new kind of uncertainty.
Not the occasional shock or unexpected shift—but a persistent, ambient instability. Markets are jittery. Geopolitical tensions simmer. Generative AI, climate risk, culture wars—none of these pressures are new, but they’re now combining in ways that feel relentless.
For business leaders, the challenge isn’t just to respond. It’s to lead through the fog.
This is a conversation I’ve been having recently with quite a lot of CEOs.
Wickett Advisory - Xenia Wickett
May 83 min read
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WHAT DID I LEARN IN MARCH - ABOUT THE CONTEXT, PEOPLE AND MYSELF
On geopolitics – Forecasting long-term global trends is increasingly futile. The divergence between best- and worst-case scenarios is too vast. Yet, while the West obsesses over US retrenchment, China’s rise, and Europe’s struggle for autonomy, much of the Global South (or Global Middle if you prefer) is simply adapting.
Wickett Advisory - Xenia Wickett
Apr 254 min read
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WHAT'S TRUMP REALLY DOING WITH TARIFFS?
What is President Trump trying to achieve with his tariffs? Until we answer that, it’s hard for governments or businesses to know how to respond—or how to get the tariffs lifted.
Here's what I’m hearing - there are four rationales...
Wickett Advisory - Xenia Wickett
Apr 103 min read
19 views


WHY WE NEED TO LISTEN MORE (AND BETTER)
Xenia Wickett - My mother Why We Need to Listen More ( and BETTER) Last month would have been my mother’s birthday. She was a...
Wickett Advisory - Xenia Wickett
Apr 103 min read
28 views


THE DANGERS AHEAD: THE EMERGING VACUMN
I am not an apologist for Donald Trump. Much of what he’s doing—and how he’s doing it—is reprehensible and damaging, not just for the U.S.
Wickett Advisory - Xenia Wickett
Mar 182 min read
14 views


WHAT'S GOING ON IN THE US?
I’ve just returned from a week on the East Coast—New York, Miami, and Washington, D.C. Here are my first impressions.
Wickett Advisory - Xenia Wickett
Feb 273 min read
60 views


January 2025 Insights
Xenia Wickett - Wickett Advisory Welcome to January 2025 Insights. I hope the year has started well for you. A couple of weeks ago, I...
Wickett Advisory - Xenia Wickett
Feb 34 min read
7 views


HOW TO SUCEED IN THE TRUMP ENVIRONMENT
In my work, I often talk about the importance of distinguishing signal from noise. Trump is a master at creating a noisy environment
Wickett Advisory - Xenia Wickett
Jan 302 min read
25 views


State of the World 2025
Despite growing geopolitical tensions, 2025 is poised to be a favourable year for the ‘haves,’ particularly in the United States.
Wickett Advisory - Xenia Wickett
Jan 215 min read
72 views


Thriving in a VUCA World: Strategies for Business Leaders
The world today is more volatile, uncertain, complex, and ambiguous than ever before. The term VUCA, borrowed from the military, encapsulate
Wickett Advisory - Xenia Wickett
May 28, 20245 min read
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THE STATE OF THE WORLD 2024
2024 is a perfect storm which could redefine the global geopolitical landscape – for good or bad.

xeniawickett
Jan 24, 20246 min read
84 views


GEOPOLITICS AS A STARTING POINT FOR INSIGHTFUL CONVERSATIONS
Here are 7 key insights I’ve learned from 25 years as a senior geopolitical advisor that are great guides to frame leadership...

xeniawickett
Apr 25, 20232 min read
35 views
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